Nicknamed ‘liquid oxygen’ for hair by blow’s stylists, blowpro’s heat is on protective daily primer takes the harm out of heat styling.

An essential first step for a professional home blowout, heat is on protective daily primer provides essential nutrients that prime and protect hair from heat styling. Working with your hair’s natural defenses, its pure protein blend detangles, conditions and strengthens hair weightlessly. Now you never need to compromise your hair’s health again.

A natural heat-screen, blowpro heat is on insulates hair, delivering essential moisture through its unique blend of proteins. Sweet almond detangles, tames flyaways and restores shine. Milk proteins and Aloe Vera team up to gently seal the cuticle, insulating and protecting hair. Rice proteins penetrate the hair shaft, nourishing and moisturizing deep down for increased flexibility. Hair is strengthened, shiny, manageable and fully prepped for a stress-free blowout.

Vitamin water for the hair, heat is on can be used on clean, dry hair the day after your blow dry for a touch-up, to fix a side-swept bang or smooth out a ponytail bump.

Combine with blow up thickening mist to help fine, straight or over-processed hair find bounce, volume and softness. For best results, massage both products through damp hair before your blowout.

For effective protection from regular blowouts and heat styling, spritz all over freshly cleansed, towel-dried hair before you reach for your dryer. It's lightweight enough for every hair type – even the finest textures.